Production Brief · Designer Pack

What we are making.
What it has to look like.
When it lands.

This brief turns the strategy into a build list. Every physical and digital asset, the spec it has to hit, who owns it, and the day it needs to be signed off. Read top-to-bottom once. Then come back to the section you are working on.

Kickoff
Mon 2 JunProduction starts
Ads Live
Tue 3 JunT-21 pre-fair
Install
Fri 20 JunOn-site begins
Day 1
Tue 24 JunMFCC opens

Who does what

Three crews, one campaign. Designer should know which of these to chase for what.

TGB · Creative

Growmodo (designer)

  • All print artwork: fascia, back wall, flags, partitions, on-stand
  • All digital creative: landing pages, ad pack, email graphics
  • Brand-system enforcement across both
  • Source files + print-ready PDFs delivered to TGB Drive
TGB · Delivery

Kim + Kurt + Stephen

  • Kim: creative direction, GHL build, ad rollout, sequencing
  • Kurt: asset routing, file naming, on-day stand coverage
  • Stephen: copy approval, client sign-off, strategic gates
  • Daily standup at 09:30 during build weeks
Bajada side

Daniel + Antoine + Allyson

  • Daniel: final creative sign-off, content for CEO video
  • Antoine: commercial approvals, scope queries
  • Allyson: day-of-fair coordination, hospitality logistics
  • Photo assets, PV grant artwork, Water Pro product photography
Third party

Decomalta

  • Stand structure: frame, lighting, electrics, flooring
  • Fascia rig + suspension hardware
  • Physical print production from our supplied artwork
  • On-site install Fri 20 Jun onward
Third party

GroPro

  • Daniel CEO pre-shoot video (week of 9 Jun)
  • Reel edits for Meta ads (3 reels for pre-fair, 2 for Water Pro)
  • Day-of-fair B-roll capture
Bajada vendor

Tech / dev

  • Builds the two landing pages from Growmodo Figma
  • Hooks GHL form to capture + routes leads to right pipeline
  • Meta Pixel + Conversion API on both LPs
  • Domain config: /tradefair + /waterpro

Three weeks of build

Reading left to right is what the designer is doing that day. Pills flag what depends on someone else.

Week 12–6 Jun

Design sprint · everything goes to first draft

Mon kickoff with all parties. Tue: back-wall panels + fascia v1. Wed: side flags + partitions + on-stand collateral. Thu: landing page wireframes (both). Fri: ad creative pack v1 + email graphics v1. EOD Fri all v1 in Drive.

Designer leads Needs from client: PV grant logo, Water Pro product photos, Daniel headshot
Tue 3 JunT-21

First Meta pre-fair ads go live

Anticipation arc Week 1 ("the system is breaking"). Static + reel pair. Audience: warm cold + retargeting layer 1. Budget €30/day per ad set.

Kim ships to Meta Designer hand-off needed by Mon 2 Jun EOD
Week 29–13 Jun

Approvals + production + builds

Mon: Stephen + Daniel approve v1 of all physical artwork. Tue: revisions in. Wed: print files locked, sent to Decomalta. Thu: landing pages built and hooked to GHL. Fri: Water Pro launch ads approved.

Daniel approval required Mon Decomalta print starts Wed
Wed 10 JunT-14

Anticipation arc Week 2

"Here is why" — Daniel CEO pre-shoot deploys across Meta + Google. Bajada-as-group-brand positioning hits the market.

Kim ships
Week 316–22 Jun

Final everything · install · soft open

Mon 16: final everything signed off. Tue 17: countdown ads go live ("join us at the fair"). Wed 18–Thu 19: on-site rehearsal of capture flow. Fri 20 onward: Decomalta installs. Mon 23: final walkthrough.

Final sign-off Mon 16 Install Fri 20 Walkthrough Mon 23
Tue 24 JunDay 1

MFCC opens

Stand live. iPad capture running. Bajada-fair retargeting layer live across Meta. Post-fair nurture sequences armed. Day-of-fair B-roll captured by GroPro.

Live

Physical deliverables

Every printed surface on the stand. Designer outputs print-ready PDF (CMYK, 300 dpi, 3 mm bleed, embedded fonts) plus editable source. Decomalta produces.

Stand graphics Print

A · Overhead fascia banner

A · FASCIA
Dimensions
12.0 m × 0.8 m · one continuous piece, suspended above stand
Material
Tensioned fabric · Decomalta confirms rig spec
Front face
WATER PRO · €12 / MONTH · Playfair Display 900 italic, mineral blue gradient (#1E7FB8 → #3FA3D1) with chalk white type
Reverse
Same artwork, mirrored, so it reads from both aisle approaches
Designer outputs
1× print-ready PDF + 1× .ai source

B · Back-wall zone panels (×3)

B1 · B2 · B3
Dimensions
Each 4.0 m × 3.0 m · three panels combine to form 12 m back wall
B1 · Battery
Graphite + teal palette · night-interior hero photo · headline "AC stays on." · 3-bullet spec strip · BNE logo · QR to /battery
B2 · Solar
Warm amber palette · rooftop photo · headline "Solar = zero bill." · PV grant logo + line · QR to /solar
B3 · Heat Pump
Slate blue palette · utility-room hero shot · headline "Half the bill. Same warmth." · QR to /heatpump
Designer outputs
3× print-ready PDF at 1:1 + 3× .psd or .ai source

C · Side flag banners (×2)

C1 · C2
Dimensions
0.8 m × 3.0 m each · flag-pole mount, one each side of stand
Content
Vertical stack: INSIDE → SOLAR · BATTERY · HEAT PUMP · WATER PRO · €12 / MO · gold (#F2B11C) on dark
Mirroring
C2 is mirrored ("← INSIDE") so each flag reads from the aisle direction it faces
Designer outputs
2× print-ready PDF + .ai source (mirroring controlled in source)

D · Hip-height internal partitions (×2)

D · PARTITIONS
Dimensions
~1.1 m tall × variable width (Decomalta to confirm exact widths post-frame)
Purpose
Shape visitor flow between zones without blocking sight lines
Content
Subtle zone wayfinding (number + arrow + zone name) · low contrast, supports back wall not competes
Designer outputs
1× print-ready PDF (template-able to width) + .ai source

E · Water Pro on-stand zone

E1–E3
E1 · Counter wrap
2.4 m × 0.9 m · hospitality counter / tasting station front · mineral blue + chalk white
E2 · Tasting signage
A3 standing card · "Try it. Decide in 30 seconds." · subscription QR code
E3 · Subscription QR panel
A2 standing panel · pricing comparison vs bottled water · QR to /waterpro
Designer outputs
3× print PDF + .ai source

F · iPad capture station signage (×2)

F1 · F2
Dimensions
0.9 m × 0.9 m counter wrap each · two identical stations book-ending middle row
Headline
"Leave your details. 40 seconds. We follow up in 24 hours."
Visual
Green capture accent (#4CAF50) + Bajada master brand · arrow pointing to tablet
Designer outputs
1× print PDF (identical for both stations) + .ai source

Hand-out collateral Print

G · Product hand-outs (×3) + Water Pro flyer

G1–G4
G1–G3
A4 hand-outs · one per Bajada zone (Solar, Battery, Heat Pump) · 2 sides, double-fold optional · BNE master brand
G4
A5 Water Pro subscription flyer · subscription mechanic, pricing, QR signup · mineral blue palette
Quantity
500 of each (Decomalta to confirm print run based on day-1 demand)
Designer outputs
4× print PDF + .ai source · ready by Wed 11 Jun

Digital deliverables

Landing pages, ad creative, email graphics. Designer outputs Figma for landing pages (handed to Bajada dev) and PNG/MP4 export specs for everything else.

Landing pages Digital

H · Bajada fair landing page

H · BAJADA LP
URL
bajadagroup.com/tradefair (or /fair-2026 · Bajada dev decides)
Sections
Hero ("Bajada at MFCC · 24–29 June 2026 · Hall + Stand TBC") → 4 product anchor zones → single lead capture form → MFCC map embed → PV grant disclaimer footer
Mobile
Mobile-first · 60% of traffic is phone, design at 375 wide before desktop
Form
5 fields: name · mobile · email · postcode · interest (multi-select: solar / battery / heat pump / water pro / not sure)
Designer outputs
Figma file (desktop + mobile) → handed to Bajada dev for build

I · Water Pro landing page

I · WATER PRO LP
URL
bajadagroup.com/waterpro or subdomain waterpro.bajadagroup.com
Sections
Hero ("The Water You Drink. For €12 a Month.") → pricing comparison (bottled · coolers · Water Pro) → subscription signup form → FAQ (6–8 Qs) → trust strip (PV-grant style)
Form
Subscription-specific: household size · current water source · delivery postcode · preferred start date · name + contact
Brand
Mineral blue + chalk white · feels like its own product, sits inside Bajada Group only via footer
Designer outputs
Figma file (desktop + mobile) → handed to Bajada dev

J · iPad capture form (in-stand)

J · iPad UI
Hosted
GHL form OR custom hosted page · loaded fullscreen in Safari kiosk mode on iPads
Fields
Same 5 as H · large touch targets · "Submit" button = full-width minimum 88 px tall
Behaviour
On submit: thank-you screen → 4-second hold → auto-reset for next visitor
Designer outputs
Figma UI + tap-state mockup · spec doc for GHL form builder

Ads + email creative Digital

K · Email creative pack

K1–K10
K1–K5
5× Water Pro post-fair nurture · header graphic per email · 1200 × 400 px hero · GHL-compatible
K6–K10
5× Bajada fair-follow-up nurture · header graphic per email · same dimensions
Voice
K1–K5 educational + subscription-mechanic. K6–K10 consult-led + zone-specific CTA
Designer outputs
10× PNG export + .psd or Figma source · ready Fri 13 Jun

L · Meta ad creative pack

L1–L20
Pre-fair (L1–L15)
3 anticipation hooks × 5 creative formats: static (1:1 + 4:5 + 9:16) + reel pair + carousel · Maltese language variant for each = 15 assets
Water Pro launch (L16–L18)
4 statics + 2 reels (GroPro-edited)
Post-fair retargeting (L19–L20)
3 static variants · "You stopped by · here is what comes next"
Designer outputs
PNG (statics) + MP4 (reels exported by GroPro from designer-supplied frames) + source

Brand system

One palette per zone. One type system across everything. Photography native, not stock. Voice clear per zone.

Solar

#E8A33D · warm amber · rooftop photography · voice: "Solar = zero bill."

Battery

#00B4A6 · graphite + teal · night interiors · voice: "AC stays on."

Heat Pump

#89B6E3 · slate blue · utility-room hero shots · voice: "Half the bill. Same warmth."

Water Pro

#1E7FB8 · mineral blue + chalk white · product clarity · voice: "€12 a month. The water you drink."

Capture

#4CAF50 · only on iPad station signage + form submit buttons · signals action

Type

Playfair Display 900 italic for headlines, both stand and digital.
Open Sans 600–800 for body, labels, captions. No third typeface.

Approval gates

If a gate slips by more than a day, the install date slips. No exceptions. Every gate has an owner.

Wed 4 JunEOD
Designer delivers v1 of fascia, back-wall panels, side flags.Stephen + Daniel sign
Fri 6 JunEOD
All v1 print artwork locked. Revisions in. Sent to Decomalta.Stephen approves
Mon 9 JunEOD
Landing pages (H + I) Figma complete. Handed to Bajada dev.Stephen + Antoine
Wed 11 JunEOD
First Water Pro launch ads approved + queued in Meta.Kim runs
Mon 16 JunEOD
Final everything signed off. Last call for changes.Stephen + Daniel
Fri 20 JunAM
Decomalta on-site install begins. Designer on call for any artwork issues.Decomalta
Mon 23 JunAM
Final stand walkthrough. iPad capture flow rehearsed. Photo backdrop tested.Stephen + Allyson
Tue 24 Jun10:00
MFCC opens. Stand live. Day-1 capture begins.Whole team

File delivery

One folder. One naming convention. Source + print PDF + preview, every time.

Where everything lives

TGB Shared Drive › 3. Client Work / Active / Bajada New Energy Ltd / Fair 2026 / Production

Sub-folders: 01-physical/, 02-digital/, 03-source-files/, 04-print-pdfs/, 05-previews/, 06-approved-final/

Naming convention: bajada-tradefair-2026__[asset-id]__[short-name]__v[N].[ext]
Example: bajada-tradefair-2026__B2__solar-back-wall__v3.pdf

Every delivery includes: 1× print-ready PDF (CMYK, 300 dpi, 3 mm bleed, embedded fonts) · 1× source file (.ai or .psd or Figma link) · 1× PNG preview at 1500 px wide for quick review.

When a revision lands, bump the version number, drop in 03-source-files/ and 04-print-pdfs/, ping Kim in Slack #bajada-tradefair-2026.

The Growth Bully · Bajada New Energy Production Brief · v1 · 28 May 2026 Strategy deck · Stand walkthrough